When you give up a successful career

Julie Ashworth is our latest designer-maker to take over the blog.  Like many of us, it’s not her first career.  Read how she gave up a successful career as an author and created  award-winning greetings card company, Yoojoo.

Designing and making greeting cards isn’t my first career, I originally trained as a teacher of Art & Design and English and taught English as a foreign language in Greece, Mexico and France. This led on to a successful career writing and illustrating award winning language books.


When my family flew the nest I found myself in search of a new challenge and it was friends who pointed the way to a new career. I like to give them hand made gifts at Christmas and used my new found skills (acquired from the jewellery making course I did at Leeds College of Art & Design) to make bookmarks of their favourite animals. I put each one inside a card and drew a scene around the animal and it was from there that my card business started to take shape.

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Zig zag fold card and stainless steel bookmark gift

So, I had a product but next came the challenge of turning it into a business and creating a brand and I had to drag myself (kicking and screaming) into the 21st century by learning computing skills to facilitate production and promotion.

The name Yoojoo appeared after a moment of self doubt about my illustrating skills when a friend uttered the wise words; “Look, you either use it or you lose it!”. This sparked the idea that you also use a bookmark or lose your page and the ‘oo’ sound in ‘use’ and ‘lose’ started spinning around in my head, got mixed up with Jue (which some people call me) and suddenly the word ‘Yoojoo’ appeared!

It hasn’t been easy starting again but I have enjoyed the journey (friends would probably question this remark as they get to listen to me whinging as I grapple with each new challenge!) and I am proud of the greeting card company that I have created, and the awards that it has won.
The one thing I don’t like about running a business is having my photo taken!

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A very young Julie receiving the English Speaking Union Award from Prince Philip in 1992

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A much older Julie with her British Craft Trade Fair Greeting Card Award certificate in 2016

Meet the maker

Trying to be invisible!

Yoojoo will be at the Design@HEART Art and Craft Fair on Saturday 9th June.

 

Don’t Miss Out On Our Crafty Sale!

Craft Destash Sale

Saturday 17th February   10am-1pm   HEART Centre, Headingley, Leeds LS6 3HN

Do you have a new craft hobby? A new project in mind?  Need some inspiration and some materials?  There will be SO much to choose from at the Design@HEART Craft De-Stash Sale this coming Saturday 17th February.    Knitting, crochet, dressmaking, upholstery, beading and jewellery making, card making, scrapbooking, painting, candlemaking, drawing.  And then there’s machines, tools, display and packaging materials.  There’s actually so much it’s hard to list it!

So how does it work?  Well, firstly, 20 local artists and craftspeople are emptying their cupboards, and sorting through their craft stash.  That’s a lot of stash.  Mostly, they’re hoarders, and have years’ worth of stuff they really don’t need, but someone else most likely will.  Then they’ll be setting out their stalls ready for you to pick up some real bargains.  Whether you’re looking for a new craft to learn, fabric to make your spring wardrobe, or something to keep the kids occupied, there will be something for you.

Saturday 17th February   10am-1pm   HEART Centre, Headingley, Leeds LS6 3HN